It’s a very interesting time to be a blogger/influencer (but really, when is it not??). I’m going to be straight with you all – if you’re not good with change, then this industry probably isn’t for you. Because the title of “blogger” or the even newer title of “influencer” has only been around about 10 years or so, most people in the industry are still trying to figure everything out. On top of that, the main platforms that we rely on for exposure/income/growth are constantly changing. It seems just as we’ve mastered a platform, it totally changes on us. So it’s safe to say, in this type of business, you can never get too comfortable, and you must always be thinking three steps ahead.
Which is why I value my blog (this website ya’ll are on now) over any other platform that my brand is on. The term “blogger” has quickly been replaced by the word “influencer.” This is due to the fact that there are so many influencers out there whose only platform is Instagram. They aren’t actually blogging, or writing about anything. So it wouldn’t really make sense to label these Instagram influencers as bloggers. Because of this, to call yourself a blogger may seem a little out of date to some. I mean, who really has the attention span to read a blog post these days, when it takes .2 second to scroll through your IG feed and screenshot a photo to shop it? This may be the millennial in me talking, but so many young people these days, especially the Generation Z’s have the attention span of like, a squirrel. This is totally due to the fact that they have literally grown up with social media – they know nothing different than only having to watch a 10-second video before moving on to the next thing. My younger sister, who falls into this category, can hardly even sit through a TV show or movie without scrolling through her phone. So yea, I get how influencers with only Instagrams have blown up in the past few years.
But hear me out on why I believe having a blog as an influencer is still soooo important. For one, you own it (for a small yearly fee). No one else can change your website. No one else can determine how much exposure you get, or how often you show up on someone’s feed. It’s a totally consistent platform, unchanging by anyone else but yourself. In a world where your entire business strategy could be totally shaken up whenever Instagram/Pinterest/RewardStyle/etc decides to change their algorithm, you can have peace of mind that your blog is always CONSISTENT.
I’ve always been the type of follower who loves to explore another influencer’s blog. I still do it today for inspiration, and I really do love reading all of the posts. It’s so cool to be able to see the personality of an influencer, through their words. I’ve always loved writing – English was my best subject in school. So for me, the posts I write, along with the photos I share, are the most important thing to me. Being able to give yourself a voice, and to dive deep into topics that an IG caption won’t let you do, is priceless. I can talk about whatever I want on here. I can write as much or as little as I feel like. And I can share all of the photos I want. It’s the most creative outlet out of all the social media platforms. So, although some may consider the term “blogging” out of date, it’s the one thing that will be around longer than any other platform. I’ll always consider myself a blogger first, influencer second.
So if you’re an influencer, I strongly encourage you to start a blog as well. You don’t even have to post on it that often. Just having it and knowing it’s all yours, and it’s not going anywhere, or changing on you, is so reassuring. Anyone else in this business who agrees?? Disagrees? I want to hear all your opinions on this! xoxo
Photos by Katya Isbell